Automated email, also referred to as triggered email or behavior-driven email, is any message automatically sent from your email service provider (ESP) in direct response to an individual user’s specific actions made (or not made) on your website or web app. In this article, we’re diving into email automation success, what it involves, and what you can do to improve. Whether you’re an email automation beginner or have crafted your own campaign before, this guide will help make for happier customers.
Why Use Email Automation?
Despite the value of automated email, many companies haven’t started implementing it. The good news is that it’s easy to get a smart, focused automated email campaign started and begin driving meaningful results.
Here are some examples of automated email messages you could be sending:
In the last year alone (2019), over 44% of email recipients made at least one purchase via a promotional email.
– Welcome series emails to help new customers begin using your product
– Nurture series emails that help guide customers to the next step in the sales funnel
– Happy birthday or anniversary emails to help increase customer loyalty
– User verification emails to make sure new users are legitimate.
In the last year alone, over 44% of email recipients made at least one purchase via a promotional email. While email marketing may seem as old as the internet, it’s still one of the most effective sales channels for businesses around the world.
As consumers continue to move their shopping online sales channels like email continue to become more competitive. A leg up on the competition’s emails could mean big business for some.
As someone who receives upward of 40 emails a day, standing out in the inbox is understandably difficult so the industry has turned to added features like personalization, customization, and automation to improve the email experience we have today.
In this article, we’re diving into email automation success, what it involves, and what you can do to improve. Whether you’re a email automation beginner or have crafted your own campaign before, this guide will help make for happier customers.
